01. Growth and Reinvention — Redefining "Outdoor"

Outdoor furniture was once defined by functionality. Today, it represents aesthetics, emotional value, and the evolving relationship between people and space. From manufacturing to branding, from products to lifestyles, China's outdoor furniture industry is entering a new stage of transformation.

Outdoor Living Showcase Platform
Bringing "outdoor living" into the exhibition halls, the CIFF (Shanghai) Urban Outdoor Furniture Exhibition will focus on four key areas: urban outdoor lifestyles, global outdoor consumption trends, the international expansion of Chinese furniture brands, and outdoor space design. Covering premium garden furniture, lightweight camping equipment, outdoor décor, shading systems, and commercial outdoor space solutions, the exhibition is building a more complete and design-driven outdoor ecosystem, creating a dedicated platform for showcasing the future of outdoor lifestyles. It is not only a stage for brand presentation, but also a hub where emerging trends in the outdoor industry come together.

Uniting Leading Brands
Leading brands including Higold, Varmex, Meiyaxin, and Zhongyi will showcase their latest innovations, connecting upstream and downstream resources across the outdoor furniture sector and presenting the ongoing transformation of China's outdoor industry. From original design and intelligent manufacturing to material innovation and scenario-based expression, these leading brands are reshaping the global narrative of Chinese outdoor furniture with a broader international vision.

02. Presence and Experience — Bringing Outdoor Living Inside

This year's CIFF (Shanghai) Urban Outdoor Furniture Exhibition introduces a new exhibition experience — transforming the venue into an outdoor lifestyle destination that visitors can truly step into. With an upgraded design hub, the debut of a new product launch zone, immersive scenario displays + interactive experience areas + media-focused showcases, the exhibition itself becomes a journey into outdoor living.

The "Design Heart" Grows Here
At the heart of the venue, the cross passage connecting Area A with the core exhibition halls will take on a new identity — the New Product Launch Zone of the CIFF (Shanghai) Urban Outdoor Furniture Exhibition. More than one of the busiest areas of the fair, it represents a shift in exhibition logic: moving beyond product displays and technical specifications to communicate through real-life scenarios. Outdoor furniture, soft furnishings, shading systems, camping equipment, and more will be presented as part of authentic lifestyle settings, allowing each brand to create its own distinctive spatial identity. This is the "design heart" of CIFF (Shanghai) Urban Outdoor Furniture Exhibition — a dedicated communication platform for designers, architects, property developers, and international buyers. The concurrently held Global Outdoor Furniture Development Salon will bring together industry professionals for in-depth discussions on design trends, global expansion strategies, and future lifestyles.

A Multi-Dimensional Experience Hub
Centered around the new product launch platform, the CIFF (Shanghai) Urban Outdoor Furniture Exhibition will spotlight design innovation, advanced materials, and scenario-based presentation. By integrating immersive displays, interactive experience areas, and media-focused launches, the exhibition will upgrade the entire visitor experience. Through social media-friendly installations and KOL-led exhibition tours, brand showcases will be transformed into dynamic spaces for interaction.

03. Connection and Global Expansion — From Exhibition Booths to the Global Market

Going global is more than a slogan — it requires real connections and effective resource integration. The CIFF (Shanghai) Urban Outdoor Furniture Exhibition continues to strengthen international communication, targeted buyer invitations, global roadshows, and business matchmaking services, creating more efficient channels for Chinese outdoor brands to connect with the global market.

Built on Solid Foundations, Delivering Results
Supported by CIFF Shanghai's continuously upgraded international communication system and global buyer network, the CIFF (Shanghai) Urban Outdoor Furniture Exhibition has become an important gateway for Chinese outdoor brands to reach the world.

01 Global Email Marketing
Multiple rounds of targeted email campaigns will reach over 4,500,000+ professional buyers and previous visitors worldwide, featuring exhibition highlights, brand previews, product launches, and event schedules.

02 Business Matchmaking Achievements
On-site business matchmaking sessions successfully facilitated 470+ rounds of in-depth negotiations for 100+ exhibitors, generating intended orders worth over USD 8.14 million.

03 Global Social Media Network
Across international platforms including Facebook, Instagram, LinkedIn, and TikTok, CIFF Shanghai achieved over 110 million impressions, significantly enhancing its visibility and engagement among global professional buyers.

Comprehensive Upgrade to Accelerate Global Expansion
In 2026, CIFF Shanghai will further upgrade its global content strategy and international buyer invitation program, strengthening its role in connecting Chinese outdoor brands with global opportunities.

01 Global Content Upgrade
International promotion campaigns will fully cover the key buyer decision-making period from March to July. With multilingual materials in English, Arabic, Spanish, and more, together with overseas media partners and KOL collaborations, CIFF Shanghai will establish a "Global Urban Outdoor Trends Platform," amplifying the voice of Chinese design on the world stage.

02 Targeted Global Buyer Invitation Program
CIFF Shanghai will fully launch its global roadshow program, with a strategic focus on Southeast Asia, the Middle East, and Central Asia. Through overseas promotional events, business visits, and diversified market engagement initiatives, the fair will build stronger connections with key international markets. By combining database-driven marketing with local partnerships, CIFF Shanghai will precisely attract high-quality international visitors, with the goal of welcoming 5,000 additional overseas professional buyers.

Beyond the city lies the outdoors.
Beyond the outdoors lies a new way of life.

The CIFF (Shanghai) Urban Outdoor Furniture Exhibition is more than a showcase of products —
it explores the relationship between people and nature, the connection between spaces and lifestyles,
and the next growth opportunities for the home furnishing industry.
From September 5–8, 2026, at the National Exhibition and Convention Center (Shanghai Hongqiao),
join us to discover the next chapter of outdoor living.